Price is often one of the most important factors customers consider when selecting a place to buy products. Companies that can establish the most positive price reputation in the product categories they offer will have a distinct advantage over their competitors. However, you do not necessarily need to match competitor prices in order to establish an equal price reputation, since customers rely on a relatively small number of products to determine an individual company's price reputation.
The more often you turn a given product, the lower gross profit margin you can afford to make. A one-size-fits-all pricing strategy results in many products being priced higher than the market will allow (driving sales down), and many others that are undervalued (decreasing profit share). Instead of giving customers a straight 25% discount on everything then, for example, you can offer them an ever larger discount on more popular items (thus building a positive price reputation) while protecting your margin on products that you turn less frequently.
The key to successfully pricing your products lies in the following:
Understanding customer differences
Leveraging those differences into pricing opportunities
Experimenting and evaluating
The Vision pricing tools have been designed to give you the flexibility you need to implement your pricing strategies. They enable you to set optimized prices while maintaining control of your profit margins.
Following are descriptions of the screens available on the Pricing tab.
Screen name |
Purpose |
Pricing Configuration |
This screen is divided into two panes. Click the Maintenance Forms folder or the Contracts folder in the left pane to expand its contents. Then click a subfolder to expand its contents, and click one of the items in the subfolder to view details about it in the right pane. The Maintenance Forms folder is where you access the following maintenances:
To create a new price level, right-click this folder and select Add New Price Level. Note: To access the Price Level maintenance, you must have the proper security privileges. The Pricing Maintenance job function needs to be assigned to one of your roles. Roles are assigned to users in the User Maintenance on the Security Maintenance screen of the Vision Configuration tab. For more information, refer to About roles and job functions.
To add a new warranty type, right-click this folder and select Add a New Warranty Type. Note: To access the Warranty Type maintenance, you must have the proper security privileges. The Warranty Maintenance job function needs to be assigned to one of your roles. Roles are assigned to users in the User Maintenance on the Security Maintenance screen of the Vision Configuration tab. For more information, refer to About roles and job functions. The Contracts folder is where you access the following maintenances:
Note: To access any of these contract maintenances, you must have the proper security privileges. The Contract Maintenance job function needs to be assigned to one of your roles. Roles are assigned to users in the User Maintenance on the Security Maintenance screen of the Vision Configuration tab. For more information, refer to About roles and job functions. |
Pricing Inquiry |
This screen helps you quickly review the following:
Note: To access this screen, you must have the proper security privileges. The Pricing Maintenance job function needs to be assigned to one of your roles. Roles are assigned to users in the User Maintenance on the Security Maintenance screen of the Vision Configuration tab. For more information, refer to About roles and job functions. |
Pricing Model |
This screen enables you to:
Note: To access the Pricing Model screen, you must have the proper security privileges. The Pricing Maintenance job function needs to be assigned to one of your roles. Roles are assigned to users in the User Maintenance on the Security Maintenance screen of the Vision Configuration tab. For more information, refer to About roles and job functions. |
Warranty Schedule Maintenance |
This screen enables you to set up and modify warranty schedules. If customers return products to you that are still under warranty, a credit is applied to the customer's order for that warranty item. If a warranty schedule is specified for the product on the Product Management tab, the credit that the customer receives is prorated based on the terms of the warranty schedule. Before you can set up warranty schedules and assigned them to products, you need to set up the warranty types. For more information, refer to Add a warranty type to your system. Note: To access the Warranty Schedule Maintenance, you must have the proper security privileges. The Warranty Maintenance job function needs to be assigned to one of your roles. Roles are assigned to users in the User Maintenance on the Security Maintenance screen of the Vision Configuration tab. For more information, refer to About roles and job functions. |